THE STRATEGY

MD+DI publishes an annual medtech salary study that was one of their most popular articles. With the data that was generated from that study, I created a salary comparison tool.

Readers enter in their salary and contact information and receive a dynamic and comprehensive report of how their medtech salary compares to industry averages.

This interactive content tool is a lead generation tactic to grow net-new contacts to the database. 

The leads that come in are then put into the database and nurtured with newsletters and relevant content. The ultimate goal is to get the leads interested in attending the Advanced Manufacturing events.

RESULTS

• 306 Organic Views

• 124 Leads

• 40.5% Conversion Rate