Marune | App Installs, New User Demand Generation, & Podcast Sponsorships
Marune is the first iOS and Android training log and social media app designed for Brazilian Jiu Jitsu (BJJ). As a BJJ practitioner who also traveled for work, vacation and education, Jason Elliott was looking for an app that allowed him to keep track of not only his training, but the people he met on the mat and at tournaments. Not finding anything that fit these requirements Jason decided to create his own, Marune.
THE STRATEGY
I was brought on the project to help create a launch strategy for the app. We crafted a plan for new user acquisition campaigns across Facebook, Instagram, Google Play, and Apple search ads. I also pitched branded content and sponsorship opportunities to BJJ podcasts, in order to introduce the app to the BJJ community, establish Marune as a thought-leader, and also show social proof to potential new adopters.
RESULTS
Over 10,000 active users within 6 months of app launch